an ode to steve

an ode to steve

So for my communications class we are required to listen to a Podcast called "On the Media". It's actually surprisingly interesting. If you have a second, I would definitely suggest listening to this short article on the success of Steve Jobs. 


If you are not interested in that, you should definitely take a moment and watch this enticing Super Bowl commercial made in 1984. Get it? Like the book that I love. Yeah it's great.

and if you don't want to watch that either, here is my response paper and tribute to the beloved Steve Jobs:

Macintosh pioneer Steve Jobs passed away last week sending shock and awe into not only the “tech” world, but into the non-media world as well. People who don’t even know anything about a Macintosh knew that Steve Jobs had passed. I was getting text after text about a man that made technologically advanced history and is now gone. Not only is this a tragic death, but also one that will go down in history. As a Mac owner myself, I appreciated the focus on Apple’s success the announcer made. As he discussed the success of Macintosh he narrowed in on their massively successful advertising techniques. It was said, “It’s embarrassing, but you can’t help but get sucked into it.” “Apple wasn’t a company. It was a movement. People bought [and still do] into the apple ethos.” This point is proven true by Steve Jobs himself as he once said, “It isn’t the consumers job to know what they want.” I never wanted an MP3 or a Zoon. I wanted an iTouch. Not because they were more expensive, but because the advertising was so appealing that I was willing to save all my lunch money for a year and spend it on an overpriced media player that didn’t even allow me to share music with other people. They also discussed the historical “1984” Super Bowl ad that may have changed advertising as we know it. The commercial was made over twenty-five years ago, but if I would have seen it today I still would have bought the message that was ”riveting and breathtaking”. The obvious “us vs. them” them literally rang true as Macintosh creators wanted to prove to the world that they weren’t afraid to make their mark. “Steve Job’s lived up to his image.” He was a revolutionary man who changed and altered the technical world as we know it. I find it irreverently applicable when the announcer called Steve Jobs “Moses in a turtleneck leading millions to deliverance.” Not only did he make me want things I didn’t need, but he “He invented our desires.” and changed the world, and for that I will never forget him or his impact on the world as we know it.